The hotel to be in Seoul

In fancy Gangnam

Some favourites: the swimming pool with a view, the pilates room and the gym classes (PT available, needs to be booked in advance)

For art and design lovers

Breakfast goals

Speakeasy cocktail bar

Hidden gems vibes

Fun & friends

The interior is definitely for art lovers

In Asia's 50 Best Bars chart

Experimental cocktails

In the bar there is a lab in which spirits and flavours are researched and created

Pro tip: ask for a counter seat to see the bartenders in action

Reservation is strongly advised to have a seating table

A Korean gastropub

seasonally changing menus of Korean anju (snacks paired with alcohol)

Street food and bites

Fun & friends

2 stars Michelin

Degustation menu "Episodes" inspired from global cuisines and local Korean flavours

At the core of the restaurant there is an open kitchen, offering a dynamic view of the cooking proces

Private and exclusive dining experience possible

Reservation is required

Located in a quiet alley in the bustle of Insa-dong

For the health-conscious diner

Only certified organic ingredients used

Pro tip: try the signature dish Bojagi Bibimbap

Vegan and vegetarian friendly

Both a research institute on Korean cuisine and restaurant

Korean cuisine revisited

Degustation menu that changes according to the season

For a romantic dinner

Reservation is strongly suggested

Go-to place in Myeongdong for lunch

Stop after some shopping time

Go-to spot for locals

Try the dumplings and the noodles

No reservation needed

2 stars Michelin

Degustation menu with local ingredients and plates revisited

Pro tip: add to the menu the all-in-one gimbap

Fav dishes: truffle noodles, duck and the bbq

Reservation is highly suggested

The BBQ place to be in Seoul

Our fav place to eat in the city

Eat the striploin

During summer: try the cold buckwheat noodles

Pro tip: they do not accept reservations, you have to go there and take a number and wait for 20/30 minutes. It's totally worth it!

K-beauty paradise

Lunch tip: eat at the go-to place for locals called Myeongdong Kyoja (no reservation)

Shopping lovers

Local spot

Lively and fun area to have a walk

Crammed with teahouses and Korean eateries, plus shops selling traditional goods

Visit Gwangjang Market in the area to have the ultimate local experience

One of the cultural and artist hubs of the city

For a stroll around the city

An oasis of relax inside the chaotic center of Seoul

Ideal for a night walk

Joggers and runners paradise

Called the "Brooklyn of Seoul"

Famous for shopping, pop-ups and k-beauty

Afternoon stroll with friends

For automat lovers

All K-things paradise

For art and shopping lovers

The trendy area to be

For a Sunday stroll

Night out with friends

K-beauty and k-fashion hotspot

Our favourite cultural thing to do in the city: if you want to visit one palace of the five, choose this one!

It has a secret garden that is unique and super pretty

Best conserved palace among all in Seoul

For art and culture lovers

Pro tip: you can book the tickets in advance, espcially for the secret garden visit